Rethinking my University Online Admission Process
UX Research, Information Architecture
2017
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In 2017 I joined a UX workshop by the institute of visual communication, a space for academic research and study in visual communication, ranging from fine arts, digital, and product design to media, animation, and motion pictures.
Role: Participant in UX Research and Design workshop
THE PROCESS
The workshop brought together designers and technologists from different disciplines to discover UX design and work on a pet project. The workshop mainly answered three questions:
- What is user-experience design, and how it is intertwined with psychology, usability, design, copywriting, and analysis?
- What is a user-centric approach, and how should we understand the user?
- What is information architecture, and how does it lead to a functional concept then layout design?
I joined a fellow designer and computer engineer to think through our university’s online admission process. We found out that the digital process is disconnected from the physical experience, especially when it comes to information. So, we created several personas and mapped the journey of some, highlighting frustrations and wishes.
Being students back then, we could relate to the situation quite well and think together of simple ways to make the process easier.
For example, we discovered the need for more visuals and fewer blocks of texts and proposed a better information flow that was later partly considered by our university.
Shots from the workshop.